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FARMVILLE 2

Farmville 2 is a best in class online social game that allows players to become immersed in a vibrant countryside farm.  My primary role on the team was as a systems designer though I did contribute to content and narrative design on multiple features as well.  Some of my key contributions include: 

 

- Systems designer on the My Family Farm feature which added support for spouses, children and a job training system.  This feature fundamentally changed player capability in the game and required me to design, model out and balance multiple complex interdependent systems. 

 

- Systems designer on the Animals in County Fair feature which added support for prized animals and an overall tuning update to Farmville 2’s pvp system.   The feature provided a sustained increase in both retention and completion rates for the county fair system. 

 

- Content and systems designer on the Western Wilds Land Expansion.  I designed and tuned aspirational endgame content for our elder users.  This was the best performing feature revenue wise in Q2 2014.

 

- Systems designer on the Freezer feature which was Farmville 2’s first time gated cadence feature.  The feature was successful in hitting both its revenue and completion rate targets. It also proved the viability of time gates as an alternative to pure viral gates as a core of cadence features.

 

 

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